Forget isolated campaigns
At Selia, marketing is fully connected to operations.
This integration enables smarter decisions, real-time optimization, and actions fully focused on performance. Every campaign is data-driven, designed to generate revenue and evolve continuously, keeping pace with your e-commerce dynamics. We work with consultative intelligence, personalization, and a focus on what truly moves the needle for your business.
Our approach
1. Active listening and integrated diagnosis
We dive into the business reality: listening to pain points, analyzing data, margins, and channels. We map bottlenecks and opportunities with precision.
2. Strategy-driven execution
We activate the right fronts with tailored solutions, based on what the diagnosis revealed. Focused on the indicators that truly reflect results.
3. Prioritization and continuous scaling
We track performance and adjust in short cycles.
What works, we scale. What doesn’t deliver value, we cut from the plan.
Unified Strategy
• Campaign planning with full-funnel execution
We map the customer journey, define goals, and create a calendar fully integrated with your operation, with strategic actions for each stage of the funnel (awareness, consideration, conversion, and loyalty).
• 360º media management
We work across all fronts: GTM, GA4, Meta Ads, Google Ads, Merchant Center, SEO, and SEM — with a focus on smart segmentation, efficient budget allocation, and continuous optimization.
• Growth, performance, and CRM
We implement acquisition and retention strategies powered by data: CRM automations, cluster-based segmentation, lead scoring, recovery campaigns, and customized funnels to maximize LTV and reduce CAC.
• Data-driven UX/UI and testing
Browsing behavior and A/B testing guide our design and usability decisions. We optimize interfaces to enhance user experience and increase conversion.
• Channel-specific performance analysis
We monitor your funnel’s key metrics in real time: CAC, ROAS, LTV, conversion rate, churn, and more. Each channel is deeply evaluated to support smarter decision-making.
• Creative production and activations
We design banners, emails, promotional assets, and campaigns focused on visual consistency, clear messaging, and real engagement. Everything integrated into the brand’s media plan and calendar.
• AI applied to performance
We use artificial intelligence for continuous campaign optimization, predictive behavior analysis, and automatic generation of creative variations — always with a focus on efficiency and scale.
Specialized Solutions
- SEO with applied intelligence
Organic positioning with strategic content, technical optimization, and full focus on conversion. SEO is organic performance with purpose, designed to be present both in search engines and in AI-generated responses.
We build an intelligent taxonomy aligned with the funnel and real search behavior. We analyze indexing difficulty, search intent, and actual SERP conditions before any content is created.
- Mobile Commerce App
We implement an app with 200+ features, along with integrations to ERP, CRM, and payment systems — everything to expand your sales channels, build customer loyalty, and scale on mobile.
- TikTok Shop
Technical integration with specialized support and strategic guidance from onboarding to operation, connecting your brand with a new generation of consumers.
- Pop-Up Store
We activate temporary operations for seasonal campaigns, product launches, and clearance sales, combining speed of deployment, automation, and performance with marketing intelligence.
- Affiliate strategies and complementary channels
We develop and activate affiliate programs and parallel channels to expand reach and revenue with controlled acquisition costs.
Planning that understands inventory.
Logistics that fulfills the promise of marketing.
Campaigns that respect the margin.
Solutions
Marketing
connected
to operations
At Selia, every solution is strategically designed, with intelligence applied to processes, channels, and technology whether in B2B, B2C, B2B2C, D2C, or complex ecosystems such as Marketplaces.
We work with brands that demand control, performance, and scale, always connecting data, guiding decisions, and executing in real time.